Athletic nutrition brand Dymatize and Post Consumer Brands have teamed up to create a mashup of two cereals and hydrolyzed whey protein isolate: Dymatize ISO100 Fruity Pebbles and Cocoa Pebbles.
Pebbles flavors stay true to the Dymatize brand with hydrolyzed 100% whey protein isolate and 25 grams of protein per serving. The Fruity Pebbles and Cocoa Pebbles protein are made to provide the same tastes of the original cereals without extra sugars and carbohydrates.
"We are excited to team up with a leader in the sports nutrition industry to bring the taste of the iconic Pebbles cereal brand to athletes," says Leah Broeders, head, partnerships and licensing, Post Consumer Brands. "Dymatize's commitments to quality and innovation align well with the Pebbles brand. With this collaboration, people will now have the chance to enjoy the unmistakable, classic flavor of Pebbles cereals that they have come to know and love in a different form."
The ISO100 Fruity Pebbles and Cocoa Pebbles Whey Protein will be available for purchase at specialty retailers like Vitamin Shoppe and online retailers, including Amazon and BodyBuilding.com.
"Pebbles cereals are a household legend,” says Annie Seal, vice president marketing, Dymatize. “When we were developing the ISO100 Fruity Pebbles and Cocoa Pebbles protein, we wanted to make sure we captured the nostalgic, iconic flavors – and we nailed it.”