Vertical Wellness, an industry leader in the hemp cannabinoid health and wellness space, has partnered with Kathy Ireland Worldwide for CBD products. The new strategic relationship encompasses all CBD product categories including beauty, health and wellness, pets, edibles and more.

“We are ecstatic to work with Kathy Ireland and her incredibly creative executive team to bring the benefits of hemp CBD to a diverse customer base from all walks of life," says Smoke Wallin, chairman and chief executive officer, Vertical Wellness. “Kathy Ireland Worldwide is one of the most powerful brands in the world, and adding Kathy to our advisory board and leadership brings Vertical Wellness a leader recognized as one of the most influential women in business globally. I look forward to learning from Kathy as she brings us her unique perspective and insights. Building innovative brands to help consumers improve their access to natural health and wellness solutions is our mission. Kathy and the organization she built, kiWW, epitomizes the values-based leadership I believe in and have aspired to my entire business career. It is ingrained in our company’s culture. Aligning both of our organizations enables Vertical Wellness to achieve this mission on an even greater level. I can’t think of a better time to invest in the future and look forward to working with Kathy and the whole team at kiWW on this incredibly great endeavor.”

Products will be marketed under the Kathy Ireland Worldwide brands – Kathy Ireland Health and Wellness, Kathy Ireland Better Living, Kathy Ireland Loved Ones, Kathy Ireland Gracie & Delilah, Kathleen Marie New York, MIVI co-founded by Tommy Meharey, Friday Nights and Sunday Dinner. As part of the strategic collaboration, Ireland will be joining Vertical Wellness’ advisory board.  

Chef Andre Carthen, brand Ambassador and co-founder for kiWW’s Friday Nights and Sunday Dinner, Kathy Ireland and Jon Carrasco, external vice president and global creative director, Kathy Ireland Worldwide, will work with Wallin and his team on developing the products. Stephen Roseberry, president and chief marketing officer, Kathy Ireland Worldwide, who leads and guides the company’s marketing initiatives, will address the same responsibilities. 

“We are honored and delighted for this astounding new partnership with Vertical Wellness,” says Kathy Ireland, chair, chief executive officer and chief designer, Kathy Ireland Worldwide. “We have long been invested in the CBD space, and we are so passionate about all the cutting-edge research and developments demonstrating the countless benefits on the health and wellness of people, as well as pets. Our new products are derived from the highest-quality hemp plants, and are THC-free, providing the countless beneficial elements of the hemp plant without any psychotropic side-effects. Everything we have done at Kathy Ireland Worldwide has led to this extraordinary moment. Smoke’s knowledge and expertise in the hemp industry is at the forefront of the industry – from cultivation and sourcing of hemp seeds to product development and more, Smoke and his team’s brilliant background is second to none. Just as importantly, Smoke and his team represent the core values and ethics that our company strives for in our partnerships. Both of our companies share the same passion in bringing our customers the most state-of-the-art, innovative CBD products to improve quality of life, as well as a shared dedication of improving the human condition around the world through philanthropic initiatives.”

The new Kathy Ireland CBD products will be available for purchase later this year at various online stores and local and national retail locations.