Rapper Shawn “Jay-Z” Carter has unveiled a new line of cannabis products called Monogram.
While Monogram draws inspiration from existing cultivators, it also seeks to redefine the cannabis category by taking an novel approach to describing product experiences. Launching with four numbered strains designated "light," "medium" or "heavy," Monogram offers a clear description for every product within the line.
"Cannabis has been around for thousands of years, yet it is still an industry whose legacy of skilled craftmanship is often overlooked," says Jay-Z. "I created Monogram to give cannabis the respect it deserves by showcasing the tremendous hard work, time and care that go into crafting a superior smoke. Monogram products are next level when it comes to quality and consistency and we're just getting started."
The newly introduced Monogram strains – No. 88, No. 96, No. 70 and No. 01 – are currently available via the brand's three product classes: handroll, preroll pack and flower.
Monogram is the first brand born out of Jay-Z’s partnership with Caliva with whom the entrepreneur joined forces in July 2019. Following Caliva's recent agreement with The Parent Company, Jay-Z has since accepted the role of chief visionary officer for the newly formed corporation.
Powered by TPCO's direct-to-consumer retail model, all Monogram products are available for purchase via the brand's e-commerce platform www.monogramcompany.com, which is dedicated exclusively to its singular cannabis line, as well as at www.Caliva.com and select Caliva in-store locations. On-demand delivery of the full product line is also currently offered across the Greater Los Angeles, Bay Area and South Bay markets.
Jay-Z’s collab with Caliva adds to the growing list of celebrities in the space. Martha Stewart also recently launched a CBD line with Canopy Growth Corporation.