North Coast Organics has announced an official Grateful Dead USDA-certified organic deodorant line.
The collaboration will include five scents, all handmade in small batches, using 100 percent natural, vegan and edible ingredients.
“I have been a Dead Head since 1999,” says Nathan Morin, chief executive officer and founder, North Coast Organics. “The music and spirit of the Grateful Dead have influenced my company’s core principles of service, veganism and organic agriculture. The Grateful Dead have inspired us to stay true to our main mission of social responsibility. We took care in creating special essential oil blends that reference the Grateful Dead’s music.”
Fans of the Grateful Dead will recognize the iconic ‘lightning bolt’ featured on the new deodorant’s psychedelic artwork.
“Along with our love of the music, Dead Heads also often identify themselves as socially and environmentally conscious, and with that awareness is a love of the world around us and the desire to help protect it,” says David Lemieux, legacy manager and archivist, The Grateful Dead. “That goes for ourselves as well. As much as it's important to be mindful of what we put into our bodies, it's also essential to be aware of what we put onto our bodies. We're so happy that a company like North Coast Organics exists, as they share our love of organic, healthful products for the body. Ethical and kind, North Coast Organics lives and functions as we do, with an awareness that the future's here, we are it, and we need to take care of the planet and ourselves.”
The deodorant is now available for purchase on the North Coast Organics website. It will also be available at select retailes throughout the U.S. later this year.
For the Grateful Dead, the partnership builds on its growing licensing partnership. The band’s brand was leveraged in a headphone deal with Ultimate Ears Custom earlier this year.