Goop and Gwyneth Paltrow have partnered with Celebrity Cruises for a special 11-night wellness cruise called “Goop at Sea.”
The special cruises will include a talk from Paltrow herself on different aspects of wellness. Over the 11 nights on board, guests will also be able to attend nightly sessions from key members of the Goop team.
“We’ve had massive success with ‘in Goop Health,’ our wellness summit that translates Goop’s content into a tangible, high-touch experience,” says Paltrow in a statement shared with Travel and Leisure. “This partnership with Celebrity Cruises allows us to bring Goop to new audiences and to meet readers where they are. Goop’s brand DNA is based in curiosity, and curiosity is an essential component of travel. With Goop at Sea, we’ll be invoking that adventurous spirit with a series of transformative experiences led by a few of our most-trusted wellness practitioners and healers.”
The cruise will run from Aug. 26 through Sept. 6. It will start in Barcelona, Spain before making its way through France and Italy. Food the boat will include meals custom-curated by Elise Loehnen, food editor, Goop. Interested attendees can book a room on the boat for $750.
Goop’s Celebrity Cruise deal follows the recent announcement that the wellness brand recently launched brick-and-mortar offerings in Sephora stores.