Burt’s Bees has partnered with PopSockets to create PopGrip Lips, mobile accessories filled with natural personal care solutions.
The new two-in-one consumer product collaboration combines the functionality of the PopGrip phone holder, with the natural lip care and balm product of global brand Burt’s Bees.
"We are thrilled to be partnering with an iconic brand like Burt's Bees", says Melanie Love, vice president, brand marketing, PopSockets. "For years, the brand has been known for its innovations in the natural personal care space and has become a household name. The collaboration marries tech and lip care in a way that has created a new category of product for fans of both brands."
The all-natural personal care products of Burt’s Bees sell across the world, reportedly at a rate of one-per-second, and its new licensed consumer collaboration has been launched today throughout the U.S.
"We hear from so many people that their lip balm is something they can't leave home without," says Matt King, director, marketing, Burt's Bees. "By partnering with PopSockets, we can make it even easier to ensure essentials – their phone and Burt's Bees lip balm – never get left behind."