BriteBrush, has introduced a new edition of their toothbrush featuring “Sesame Street’s” Elmo character.

"We believe BriteBrush is the first innovation to make brushing teeth as much fun for kids as toys and games,” says Scott Flynn, chief fun monster, PlayMonster. “BriteBrush’s propriety sensors recognize brushing patterns and provide real-time coaching with music and games to create an engaging experience kids actually look forward to twice a day.”

With Elmo as their brushing coach singing his “Brushy Brush” song, kids can learn how to properly brush their teeth while playing games and earning star rewards within the toothbrush.

“Keeping children’s smiles healthy at every age and stage is an important part of keeping their whole bodies well,” says Jeff Chapp, senior director, North America licensing, Sesame Workshop. “Children with healthy teeth are better able to maintain strong bodies, feel good about themselves, and build lifelong healthy habits. We’re so pleased to have Elmo and ‘Sesame Street’ be a part of families’ daily routines.”

The new Elmo iteration of BriteBrush is available now at Amazon and Walmart.