Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2021
BriteBrush, has introduced a new edition of their toothbrush featuring “Sesame Street’s” Elmo character.
"We believe BriteBrush is the first innovation to make brushing teeth as much fun for kids as toys and games,” says Scott Flynn, chief fun monster, PlayMonster. “BriteBrush’s propriety sensors recognize brushing patterns and provide real-time coaching with music and games to create an engaging experience kids actually look forward to twice a day.”
With Elmo as their brushing coach singing his “Brushy Brush” song, kids can learn how to properly brush their teeth while playing games and earning star rewards within the toothbrush.
“Keeping children’s smiles healthy at every age and stage is an important part of keeping their whole bodies well,” says Jeff Chapp, senior director, North America licensing, Sesame Workshop. “Children with healthy teeth are better able to maintain strong bodies, feel good about themselves, and build lifelong healthy habits. We’re so pleased to have Elmo and ‘Sesame Street’ be a part of families’ daily routines.”
The new Elmo iteration of BriteBrush is available now at Amazon and Walmart.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
New Pokémon Games Revealed on Pokémon DayFeb 28, 2024
Introducing: LEGO Islands – New Experiences in ‘Fortnite’Feb 28, 2024
PGS Entertainment, The Smiley Company Launch ‘Mini Smiley’Feb 28, 2024
Funko and Dunkin’ Team for Super Bowl-Inspired CollabFeb 28, 2024