Asembl Celebrates Transformers with Onest Health

Asembl is celebrating Hasbro’s Transformers franchise with a limited-edition line of two new health and fitness supplement flavors from Onest Health. Available at over 350 retailers in Australia and retail stores across the U.S., the two flavors are Decepticons Dark Fusion and Autobots Raspberry.  

Created for Onest Health’s Hyperload: Explosive Pre-Workout, Hyperburn: Thermogenic Fat Burner and Hyperform: Sugar Free Energy + Nootropic Ready to Drink product range, the 

Transformers-branded supplement collection is the first to launch in Australia and the U.S. for the franchise.   

“Onest Health is thrilled to announce its groundbreaking promotion with Hasbro’s iconic Transformers franchise,” says Ryan Spiteri, managing director, Onest Health. “This strategic collaboration, brought to us by Asembl, seamlessly blends the worlds of health, wellness and performance with the excitement, nostalgia and universal appeal of the Transformers universe. The campaign introduces a limited-edition Transformers -themed supplement collection that will captivate fans and consumers alike. Through a meticulously crafted, immersive marketing strategy, this collection aims to engage fans, drive significant brand awareness and boost sales across all channels.” 

“Celebrate the iconic global franchise that is Transformers and get ready to reinvigorate your health and fitness with Onest Health,” says Justin Watson, managing director, Asembl. “We are beyond pleased to broker this deal on behalf of Hasbro – not only is it our first deal to date with the Transformers franchise, but it has given us the wonderful opportunity to work with the incredible team at Onest Health for the first time.”