Treehouse Characters Get Vitamins


Nelvana Enterprises has teamed up with Webber Naturals for a new line of children’s vitamin supplements featuring characters from Corus Entertainment’s Canadian preschool channel Treehouse.

Max & Ruby, Franklin and Friends and The Backyardigans are now available on the line of character-shaped supplements, now available in the U.S. and Canada.

“The products have received overwhelming enthusiasm from Canadian retailers and the line has been successfully placed in almost every outlet across the country,” says Don Bird, executive vice president, sales, Webber Naturals. “The product purity and quality, the colorful packaging and the popular characters make these children's supplements uniquely appealing."

The line features seven products including chewable multivitamins, chewable Vitamin C and chewable and liquid Vitamin D.

“We are excited to be partnering with Webber Naturals on the new Treehouse vitamin line,” says Colin Bohm, managing director, Nelvana Enterprises. “This is a natural and complementary brand extension of the Treehouse label, which will be expanding into even more product ranges in the marketplace.”