Taste Beauty Unveils New Licensing Strategy | License Global

Taste Beauty Unveils New Licensing Strategy

The beauty product manufacturer is currently seeking new partners to add to its licensing program.

NORTH AMERICA–Beauty product manufacturer Taste Beauty has unveiled a new diversified business structure as it moves into its next phase of growth, particularly within its licensing division.

Between its recent launch of lip balms at Sephora and its Nickelodeon ‘90s eyeshadow palette selling out online, Taste Beauty is investing in a platform to expand partnerships and innovation across all segments of its business.   

The new structure will segment the Taste Beauty business into three categories: 

  • Taste & Friends, will encompass licensing partnerships with iconic and evergreen brands and characters to create beauty and personal care products for all retail channels. Current partners include Disney, Nickelodeon, Universal, General Mills, Pepsi and more. 
  • Taste Beauty, which will serve as a beauty brand for Gen Z consumers, inspired by pop culture, flavors and products to share social media. 
  • Taste Labs, which will see the brand and product development incubator launch new products and orchestrate exclusive collaborations with retailers, media companies and lifestyle brands.

“We believe this structure will allow us to be an even more nimble, flexible and creative resource for the marketplace," says Alex Fogelson, managing partner, Taste Beauty. "This new model comes heels of closely listening to our customers and partners, and their needs in the rapidly evolving retail and media landscape.”