Sunday Riley’s kits will begin rolling out on April 23 with a lip balm, hand cream, face cream and single-use toner cloth. Excluding the face cream, all products available as part of the partnership are in new beauty categories for the skincare company. Sunday Riley sees the new items as an extension of its goal to become more than just an at-home beauty product company.
“We want to go beyond the vanity,” says Debbie Wu, public relations and influencer marketing senior manager, Sunday Riley. “We’re a skincare company, and that will always come first–but at the same time, we recognize that skincare is an extension of self-care and a broader part of overall wellness.”
The United Airlines deal adds to the growing list of airlines that have partnered with beauty brands. New partnerships in the market included Tumi’s recent agreement with Delta Air Lines that featured Kiehl’s beauty products as part of an amenity kit rollout.