The new fragrance will be sold exclusively through Avon representatives.
Actress Sofia Vergara has partnered with Avon to launch a new fragrance–So Very Sofia by Sofia Vergara.
So Very Sofia is a floral-based fragrance that combines fruits with tropical florals and herbs for a scent that will aim to encourage women to “never be afraid to be their true selves.”
The new fragrance will be available this fall exclusively through Avon representatives.
“Sofia is such an inspiring woman,” says Meg Lerner, vice president, North America Beauty and Fashion & Home, Avon. “She truly believes in encouraging woman to not only dream big, but to turn those dreams into a reality. That same belief is at the very heart of everything we do at Avon. Her drive and creativity absolutely speak to Avon’s mission of empowerment.”
“Avon’s mission is incredibly important to me,” says Vergara. “The brand offers women a way to build themselves up and achieve financial security, and that’s something I strongly believe in. Making this fragrance available exclusively through Avon is my way of supporting that goal. I want to help empower each woman to take control of her life, and gain the confidence and ability to achieve her dreams.”