Sequential Brands Flexes GAIAM Deal
Sequential Brands Group has signed a partnership for fitness and wellness brand GAIAM.
A line of GAIAM-branded specialty bath and personal care products is expected to launch next year following the deal. An aromatherapy-driven line will consist of essential oils and feature various scents.
“This market presents a huge opportunity for the GAIAM brand,” says Eddie Esses, president, active division, Sequential. “It’s estimated that yogis spend more than $16 billion annually on yoga and yoga products, yet there are only a limited number of items in the bath and body space that market to them. GAIAM’s established relationship with yogis coupled with its reach make this a very compelling market,”
Sequential recently made headlines with the news that it had sold Martha Stewart and Emeril Lagasse brands for approximately $175 million.