RMI Debuts Sam Faiers Fragrance

British TV personality Samantha Faiers, of ITV’s “The Only Way is Essex,” has released her first fragrance, La Bella, from licensee Per-Scent.

The deal was brokered by Rights Management International.

Widely regarded as a style icon, Faiers also has her own fashion store Minnie’s Boutique and more than 1.2 million followers on Twitter.