RHS Catches Lighting in a Bottle with Fragrance
The Royal Horticultural Society has partnered with Floral Street to create the Electric Rhubarb perfume fragrance.
RHS’s new line will launch at the Chelsea Flower Show in 50ml and 10ml bottles. Bottles produce white florals and sandalwood scents that finish with English rhubarb and salty sea air. The fragrances key ingredients include rhubarb, Australian sandalwood, island gardenia, frangipani and jasmine sambac.
“As a creator of fine floral fragrances for the modern female, who better to collaborate with than the RHS, the best-known and best-loved gardening charity in Britain,” says Michelle Feeney, founder, Floral Street. “We are looking forward enormously to launching Electric Rhubarb, the incredible result of a wonderful collaboration, in our fabulous new packaging concept, at one of the world’s most famous flower shows.”
The RHS fragrance line comes on the heels of the company’s recently announced partnership with Moorcroft for a line of vases.