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Ouai, Summer Fridays Link for Beauty

Haircare brand Ouai by celebrity hairstylist Jen Atkin has partnered with Summer Fridays, a skincare brand by Marianna Hewitt and Lauren Gores, to bring products together from each Instagram-popular brand via a very social media-friendly collaboration, according to Women’s Wear Daily.

The partnership, which was born out of a request from consumers via Instagram, will include Ouai’s Treatment Masque and Summer Fridays’ Jet Lag Mask, which is set to launch on Dec. 25 on theouai.com and sephora.com.

An in-store launch at Sephora will kick off on Dec. 26. A waitlist for the product is available now on theouai.com.

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