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Microsoft, Unilever Soak Up Xbox Body Wash

Microsoft and Unilever have partnered for a line of body wash, body spray and deodorant inspired by the Xbox brand.

According to a report from GameSpot, the new fragrance products will smell of “pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood.”

The line will be available in Australia and New Zealand under the Lynx line, which goes by Axe in other international markets.

The move to fragrance partnerships adds Microsoft to the growing list of unique collaborations in the space, joining properties such as Ford and Downton Abbey in the vertical.

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