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Lancôme and Alibaba Play for Chinese New Year

Lancôme and Alibaba Play for Chinese New Year

Lancôme has teamed up with Alibaba Cloud to fete Chinese New Year with a pop-up store and an augmented reality game.

The new game from Lancôme is available on smartphones and invites users to look for and capture AR images of Lancôme’s beauty produces.

Users can also send their new year’s wishes through the app for a chance to win prizes. Chinese New Year takes place Feb. 5.

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