Kohl's Moves into Wellness with WW
Kohl’s is teaming up with WW, the new Weight Watchers, to expand its presence in the health and wellness category.
Together, WW and Kohl’s will pilot a range of health and wellness offerings including the introduction of the retailer’s first in-store WW Studio, the debut of WW Healthy Kitchen products at select stores and online and a subsidized WW Freestyle program for Kohl’s associates via Kohl’s Healthy Rewards.
The WW Studio at Kohl’s will serve as a community space. The first location will occupy 1,800 square feet inside of a Chicago-area Kohl’s store. The space will host WW Wellness Workshops for local WW members and will be a specially curated area for customers and staff.
Beginning in June, Kohl’s will roll out a range of WW-branded cookware, kitchenware, tools for meal preparation, storage and more.
“As we aim to become the world’s partner in wellness, we are continuously looking for ways to make wellness more accessible,” says Mindy Grossman, president and chief executive officer, WW. “By collaborating with Kohl’s, we will give people new experiences and ways to engage with WW as we build our wellness ecosystem while getting access to unique products and tools to help them on their journey. We know the Kohl’s customer is also our customer, so offering our Workshops through a WW Studio at Kohl’s is a new way for us to meet people where they are.”