Kathy Ireland's EE1 Takes on Damiva
Level Brands’ brand management unit will now be responsible for all brand marketing for the women’s health company.
NORTH AMERICA–Damiva, a manufacturer and distributor of natural health products for women, has tapped Level Brands, a licensing company supported by Kathy Ireland Worldwide, to provide advisory services and manage all brand marketing for the company under its Encore Endeavor One (EE1) division.
In addition, Kathy Ireland Worldwide will steer strategic brand management for Damiva.
"I am so thrilled to join forces with one of today's top retail licensing business leaders, Kathy Ireland, and the wonderful team at Level Brands," says Chia Chia Sun, founder and chief executive officer, Damiva "Kathy, Martin and their incredibly talented team can propel our business forward by expanding our sales, marketing, and educational efforts. We look forward to breaking down barriers through this great strategic alliance."
Damiva’s natural feminine moisturizers, Mae and Cleo, are currently available in more than 4,000 drugstores and health food stores across the U.S. and Canada, including Cardinal Health and select CVS and Target pharmacies.
The representation agreement also comes on the heels of Level Brands’ plans to go public.
"Women's health, for women of all ages and circumstances around the globe, is one of the issues our entire team at kiWW is extremely passionate about. Too often women's health issues take a backseat to men or are ignored entirely. Our Millennial Development Goals include a fierce and fearless commitment to change the landscape for women's health," says Kathy Ireland, chairman, chief executive officer and chief designer of kiWW, and chairman emeritus and chief brand strategist, Level Brands. "Damiva aligns greatly with our efforts to disrupt the women's products industry, by breaking down barriers and creating innovative and natural products for women's lifelong health. Together, we can advance our mission of bringing forth innovative, beneficial products for women. Every evening, American families are accustomed to seeing advertising, which speaks to intimacy and men. Finally, we have the opportunity to help couples achieve equal levels of intimacy."