Kathy Ireland Lights Up CBD Products
Kathy Ireland Worldwide and Level Brands have teamed with Isodiol International to bring a new line of cannabidiol products to the food and personal care aisle.
Under the agreement, Isodiol will develop a collection of CBD products including pain relieving cream, marketed under the Ireland Men One (I’M1) label; oral sprays under the BeTrū | Kathy Ireland Health & Wellness brand; and edibles sold under the Chef Andre Carthen Edibles brand.
The new products will be available this summer in select stores and online retailers national wide.
“Our collaboration with Level Brands is taking a big step forward today,” says Marcos Agramont, chief executive officer, Isodiol. “When we established this partnership, we envisioned bringing a variety of consistent, highly bioactive CBD products to the market and today is just the early stages of this process. Through Kathy’s large network and consumer base, not only are we able to target a variety of new mainstream channels, but we are also able to further achieve our goal of helping people around the globe understand how CBD is beneficial for the human body.”
Previously, in January, Level Brands and Isodiol signed a license agreement to develop consumer products for Kathy Ireland Health & Wellness.