Green Growth Brands has announced the expansion of its partnership with Abercrombie & Fitch to include new CBD products at A&F stores.
The specialty retailer trialed GGB's Seventh Sense Botanical Therapy products in 10 A&F stores, and it will now carry the CBD products in more than 160 A&F stores. Partnership expansions includes Seventh Sense's CBD-infused body lotions, muscle balms, lip balms and sugar scrubs.
The deal is Green Growth Brands' second major wholesale agreement since the passage of the Agriculture Act of 2018. Since the passing of the bill, CBD products have seen a strong push in the licensing industry with new items hitting the market from brands like Bob Marley and Kathy Ireland Worldwide.