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Goop Debuts First Branded Products

Goop Debuts First Branded Products

Goop, a weekly lifestyle publication and e-commerce site from actress Gwyneth Paltrow, has partnered with Juice Beauty to launch its first branded skincare line–Goop by Juice Beauty.

Lifestyle brand teams for skincare line with certified organic ingredients.

Goop, a weekly lifestyle publication and e-commerce site from actress Gwyneth Paltrow, has partnered with Juice Beauty to launch its first branded skincare line–Goop by Juice Beauty.

Goop by Juice Beauty includes a range of six skincare solutions including face oil, exfoliating instant facial, luminous melting cleanser, day moisturizer, night cream and eye cream. The products are made with plant-based juices and are formulated with certified organic ingredients.

Paltrow worked with her team and Juice Beauty to help create and launch the line.

“Goop skincare embodies our brand’s commitment to bring healthy and clean products to our customers,” says Lisa Gersh, chief executive officer, Goop. “Juice Beauty’s expertise in developing high-performance organic skincare is unmatched. Their commitment to creating clean, effective products makes our companies ideal partners.”

The Goop by Juice Beauty line is available now at Goop.com/GoopSkinCare and in select retailers including CosBar, Forty Five Ten, Madison Hall, Veer & Wander and more.

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