FME Adds Rebecca Bonbon Make-Up

FremantleMedia Enterprises has teamed up with HCT Asia to launch a new cosmetics range featuring the French bulldog character Rebecca Bonbon in Asia.

Launch activities for the line, which includes more than 70 SKUs ranging from eyeshadow to nail wraps, began earlier this month. The range features three themes– New York, Paris and Tokyo.

HCT opened a pop-up booth at the Hong Kong shopping mall Langham Place and is hosting a series of events to launch the new line, including visits by the creator of Rebecca Bonbon and make-up demonstrations.