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Firefly Builds Mr. Bubbles Roster

Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.

“Iconic, nostalgic and enduring are just a few of the terms used to describe the Mr. Bubble phenomena," says Cynthia Modders, president, Firefly Brand Management. "Everyone from adults to kids knows and loves Mr. Bubble. Both the licensing and retail communities also have a sweet spot for this 'soapy and sudsy' superstar.”

New Mr. Bubble licensees include: Maverick Software Games (apps), Multipet International (pet toys), Rhode Island Novelty (amusement plush and vinyl toys), Trevco (adult, junior's and girls' t-shirts/sweatshirts), Demeter Fragrance Library (personal fragrance, perfume and perfume oil), Drizzle Art (pop art acrylic paintings and art prints), Alchemy3 (lottery tickets), Creative Apparel Concepts (sleepwear and loungewear), Mad Engine (adult loungewear, sleepwear and junior's tops), Wildcat/Original Retro Brands (men’s, women’s and junior's t-shirts and hats).

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