Fam Beefs Up Bally Brand

Fam Brands is teaming up with Montreal-based hosiery company Cameo to develop socks for the Bally Total Fitness brand.

Since acquiring the brand in January 2013, Fam Brands now manufacturers women’s activewear in-house and has brought on licensees EMD and American Glory for swimwear and intimates, respectively, both of which will launch in spring 2015.

The latest deal with Cameo will see an initial line of socks debut in October with full roll out at retail planned by March. The line will feature 12 styles that will feature technically advanced sport socks.