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Coty Plans Vespa Fragrance

Coty Plans Vespa Fragrance

Coty and Piaggio Group, the European manufacturer of Vespa, have partnered to develop fragrances inspired by the Italian scooter brand.

Beauty company Coty and Piaggio Group, the European manufacturer of Vespa, have partnered to develop fragrances inspired by the Italian scooter brand.

Coty will create a duo of fragrances for men and women under the Vespa name that will debut in May.

One of Italy's most iconic brands, more than 18 million scooters have been sold since the brand was created in 1946.

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