Chester Cheetah Bottles Up His Magic

Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance category with a new limited edition scent that celebrates playful nature of the iconic feline–Cheeteau.

Set to hit shelves April 1, April Fool’s Day (coincidence?), Cheeteau offers “offers a frisky blend of bold notes bursting with sensual, cheesy aromas… reminiscent of the popular snack,” according to a press release from Cheetos parent company Frito-Lay North America.

"My fans are always telling me they love it when Cheetos dust lingers on their lips and fingers, keeping the deliciously cheesy scent around a little longer," says Chester Cheetah, "so this spring, I've decided to bottle the iconic aroma so that the pleasure of Cheetos is never farther than a spray away."