1D Gets Singing Toothbrushes | License Global

1D Gets Singing Toothbrushes

Church & Dwight, the maker of Arm & Hammer products, is adding the pop band One Direction to its line of Tooth Tunes singing toothbrushes, under a new license agreement with Global Merchandising Services. 

Beginning this month, two new toothbrushes that feature the One Direction singles "What Makes You Beautiful" and "One Thing" will hit shelves in the U.S.

Each toothbrush plays the song for the dentist-recommended brushing time of two minutes.