Hasbro Signs Raggedy Ann Partner

Hasbro has signed Aurora World for a new line of Raggedy Ann and Raggedy Andy plush dolls.

The dolls will be available this June at 25,000 specialty stores and gift shops in the U.S., as well as Aurora's website. Targeting youngsters and collectors, dolls will range in size from eight to 25 inches.

"Aurora is known for its commitment to re-igniting classic brands and the company has certainly accomplished that with this latest Raggedy Ann and Raggedy Andy plush doll line," says Joe Keane, vice president, global brand licensing and publishing, Hasbro. "They are taking a timeless classic and making it relevant to today’s consumer."

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