License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Harrods Opens Stardoll Store

The 178-year old British department store Harrods has opened a new store–on the fashion-themed social network Stardoll, according to Brand Republic.

Users (primarily teen and tween girls) can visit the virtual Harrods store and purchase digital replicas of designs by Harrods' real-world kid’s clothing partners including Chloe, Junior Gaultier and Rykiel Enfant.

Users purchase clothes for their avatars using the virtual money called “stardollers,” which is bought using real-world cash.


Add new comment