Hana’s Helpline Signs Kids’ Clothing Deals

A deal for clothing based on the children’s preschool animation series “Hana’s Helpline” has been struck between S4C International and C&M Licensing. Brokered by Ian Downes, managing director of UK licensing agency Start Licensing, the deal covers underwear, nightwear, and socks for children aged 12 months and over.

C&M Licensing is a joint venture between apparel licensees Cooneen and Misirli. The range will hit retail autumn 2008.

Other licensees signed up for “Hana’s Helpline” include Golden Bear as the master toy licensee for the UK, Europe, Australia, and New Zealand; Random House Children’s Books as the publishing partner; 2Entertain for UK DVD; and Redan Publishing, which has a license to use content from “Hana’s Helpline” in its Fun to Learn magazines.