In conjunction with the launch of his first album Tuesday, Hallmark has announced an upcoming line of cards featuring Australian pop singer Cody Simpson, in partnership with Warner Music Group.
The line of 40 cards will feature the 15-year-old songwriter along with messages and designs that celebrate his passions–the Australian Gold Coast and surfing.
The Hallmark Cody Simpson greeting cards will be available at Hallmark Gold Crown stores, Wal-Mart and Walgreens in January 2013.
The range will include cards for every occasion as well as 3D cards, cards with sound and cards with attachments such as lapel pins, temporary tattoos, locker magnets and stickers.
"We've had the privilege of working with Cody since this spring, when he helped us launch Hallmark Text Bands–an interactive wristband that allows kids to trade messages by bumping fists or shaking hands," says Jenny Hofeditz, licensing director, Hallmark. "We're excited to continue this relationship and help Cody Simpson fans connect with each other and celebrate their love for Cody with Hallmark greeting cards and other Hallmark products."
Hallmark also plans to announce additional Cody Simpson products soon.