Haggar Clothing has appointed Rich Honiball as its new senior vice president for marketing, licensing and e-commerce.

In his new role Honiball will help to guide the direction of the American men’s clothing brand, managing both domestic and global relationships.

Prior to joining Haggar, Honiball led the men’s and kid’s private label business at J.C. Penney’s. His 24 years of industry experience include positions of increasing responsibility with J.C. Penney’s as well as specialty retailers Jos. A. Bank and Brooks Brothers. 

"Haggar is an iconic American brand with a rich heritage and strong values," says Honiball.  "I am excited about the opportunity to work with the rest of the Haggar team in driving our long-term brand and e-commerce strategies."

Haggar has an extensive licensing program, offering head-to-toe clothing options for men of all ages and professions. The company holds the No. 1 market position in men's dress pants in the U.S. and No. 2 share in men’s casual pants.