Gucci Pedals Into Cycling


Gucci has teamed up with Italian bicycle manufacturer Bianchi for a line of branded bikes and cycling accessories.

Designed by Gucci creative director Frida Giannini, the Bianchi by Gucci bicycles come in two styles (both of which feature Gucci’s signature green-red-green web stripe), a white single-speed bike for city cycling and a matte black model for off-road. The white bike features customized leather grips and saddle, Gucci detailing, and retails at $14,000.

Giannini also designed a series of accessories to complement the bicycles, including a helmet, gloves and (the least pricey item of the bunch) a water bottle that retails for $150.

The Bianchi by Gucci bicycles and accessories are available at select Gucci boutiques worldwide.

To see the bike and more pictures visit the License! Global Facebook page.

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