Oneida Ltd., a leading source of flatware, dinnerware, drinkware, cookware, bakeware, and kitchen gadgets for both the consumer and food service industries worldwide, announced it has signed a licensing agreement with Greystone Brands Ltd. Under the terms of the agreement, Greystone will license the Oneida brand for use in marketing a wide range of small electrics products for home kitchen use.
"The agreement with Greystone is a great opportunity for Oneida to extend its brand into a new consumer category, which is an important element of our growth plan," says James E. Joseph, president and chief executive officer of Oneida. "We will continue to look for opportunities to expand Oneida's brand."
Greystone Brands is a marketer of kitchen and personal care electrics. The company recently entered into a licensing agreement with Bugatti brands. The Oneida-branded products are expected to be available in the market in the fourth quarter of 2008.