Twentieth Century Fox Licensing & Merchandising Partners with Hallmark Cards

The agreement between Twentieth Century Fox Licensing & Merchandising and Hallmark Cards will provide Hallmark access to sound clips and iconography from Fox’s extensive entertainment library.Brands from over 50 years of Fox TV and film histor

April 6, 2018

Brands from over 50 years of Fox TV and film history will be available across a range of social expression products. Popular brands include “24,” “How I Met Your Mother,” “Arrested Development,” “M*A*S*H”, “X Files,”

Night at the Museum,

Alvin and the Chipmunks

and

Juno

as well as Fox’s biggest hits

Sound of Music

Miracle on 34th Street

Rocky Horror Picture Show

Moulin Rouge

Planet of the Apes

and more. The products will feature card innovations including motion, intricate paper engineering and stereo sound.

The merchandise line will be available at Hallmark Gold Crown stores and other major retailers this month. Nearly 3,700 Hallmark Gold Crown stores will have 4-feet of exclusive in-line retail space devoted to the Fox products in addition to front-of-store displays, signage and a print advertising campaign.

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