The London Studio Licenses Bewilderbeest to Great British Card Company

Capsule collection of publisher’s art will launch in June.

April 11, 2023

Greeting card from The Great British Card Company.The London Studio

Art licensing and design company,

, has announced the award of a license for its partner, Bewilderbeest, a publisher of illustrated cards, coasters, calendars, notecards and prints.

The artist behind the brand is Iain Hamilton, whose illustrations blend traditional subjects with contemporary ideas.

After bringing existing Bewilderbeest designs to Funky Pigeon, Soula Zavacopoulos, founder and director, The London Studio, has announced plans for content through a partnership with The Great British Card Company (GBCC). The brief for the range was created in partnership with Lucy Ledger, creative director, GBCC.

The result is 12 new designs Iain Hamilton created for The Great British Card Company, which will launch at Progressive Greetings Live in June. They will appear at retail soon after.

“The London Studio has a great reputation for its partnerships – and Bewilderbeest is a great example of this,” says Ledger. “We have admired Iain’s work for a while and are so glad that

The London Studio represents him. We have formed a great creative partnership as this humor fits our customer base exactly and this absurd brand has been a delight to work with. We are looking forward to more collaborations with Bewilderbeest in the near future.”

“We were very excited to be asked by Soula to work with the GBCC,” says Hamilton. “I was let loose to be my usual absurd self, and the first batch of daft ideas that I came up with are the ones that we agreed to go ahead with. We really look forward to seeing our nonsense on shelves very soon!”

“Iain has developed an incredible range of 12 designs for The Great British Card Company in a capsule collection that will allow Bewilderbeest’s delightful humor and distinctive art to reach an even wider audience,” says Zavacopoulos. “I’m thrilled to be helping Iain develop and grow his unique and witty brand through this partnership with The London Studio.”