Swizzels Partners with MoonPig on New Greeting Cards

Moonpig, a U.K. online greeting card and gifting platform, has launched a new and exclusive range of Love Hearts cards with Swizzels. Cards are available for birthdays and other special occasions including Valentine’s Day and Mother’s Day.

Available in the U.K. and Australia, the collection includes eight new cards featuring the Love Heart design, drawing on a range of fun and cheeky messages from the sweets such as LOVE, HOT LIPS, BE HAPPY and COOL DUDE across a selection of personalized and photo upload designs, as well as age-specific cards.  

 “I’m over the moon that this range has finally launched,” says Natasha Dyson, managing director, Blonde Sheep Licensing. “When approaching Moonpig to extend our pre-existing relationship we knew that the Love Hearts social messaging would lend itself well to greeting cards, and with Moonpig’s personalization option this would allow our cards to be suitable for all.” 

The new card offering, brokered by Blonde Sheep Licensing, is an extension of the relationship with Moonpig after the successful launch of the range of Swizzels Love Hearts plush in 2020.

“Swizzles is such an iconic brand and we had a lot of fun developing this new range alongside their team,” says Dale Boreham, senior design manager, Moonpig. “Within the range we were able to explore the messaging on the sweets and tailor designs so that they were age-appropriate for each recipient. The opportunity to create the cards came about in a post-lockdown world, when people were reconnecting with loved ones, and given the sentimental and heartfelt nature of Love Hearts we knew a partnership with Swizzles was the perfect fit to create a range which spoke to this new need.” 

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