OOLY and Peanuts Partner for Arts and Crafts SuppliesOOLY and Peanuts Partner for Arts and Crafts Supplies

The collaboration marks milestones for both OOLY and Peanuts.

License Global

January 15, 2025

1 Min Read
OOLY x Peanuts Collection
OOLY x Peanuts CollectionOOLY

OOLY, the whimsical and colorful arts, crafts, and school supply brand, has announced its first licensing partnership with Peanuts to launch a limited-edition collection commemorating OOLY's 20th anniversary and Peanuts' 75th.  

Debuting this spring, the OOLY x Peanuts Collection includes a variety of arts and crafts supplies featuring Snoopy, Charlie Brown and other members of the Peanuts gang. The collection will expand in the fall to include additional DIY and crafting kits. From playful pens and markers to whimsical travel and activity kits, the OOLY x Peanuts Collection makes it easy to embrace creativity while celebrating the legacy of two beloved brands. 

"This collaboration brings together two brands that inspire joy, creativity and connection," says Carol Pankiw, founder, owner and chief executive officer, OOLY. "Celebrating our 20th anniversary alongside Peanuts' 75th is an incredible milestone, and we're delighted to bring this fun and joyful collection to creators of all ages." 

"Peanuts has always celebrated the power of imagination and creativity, and this partnership with OOLY is a perfect way to continue that legacy," says Scott Shillet, vice president, global licensing, Peanuts Worldwide. "We're excited to see how fans use this collection to express themselves and share their love for Snoopy and the gang." 

Related:75 Years of Peanuts' Rich Heritage and Innovation

The OOLY x Peanuts collection will be available in select independent gift, stationery, toy stores and national retailers and online at Ooly.com. 

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License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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