Licensing Link Europe Inks Half Moon Bay for IFL Science

Licensing Link Europe has brokered a deal between IFL Science and Half Moon Bay for a giftware line.

The deal will see Half Moon Bay develop a line of IFL Science-branded gift books, ceramics, kitchenware, glassware and bags. Products in the collection will reflect specific scientific themes, including chemistry, space, and environmentalism. Half Moon Bay expects to launch the line starting in the spring of next year.

Among the products that this agreement will bring to market, Half Moon Bay will be launching a series of IFL Science-branded gift books for spring/summer and fall/winter 2020. The books, like the website, will be light-hearted but underpinned by scientific fact.

The company also plans a gifting range that will include ceramics, kitchenware, glassware and bags, all reflecting specific themes including Chemistry, Space and Save the Planet. Products under development include clipboards, pencils, aprons, oven gloves, water bottles, travel mugs, ceramic mugs, LED lamps and drinking glasses. The range will launch in autumn/winter 2020.

“IFL Science themes and ideas translate perfectly to giftware and gift books,” says Gemma Swift, design manager, Half Moon Bay. “We’re delighted to be working with this funny, clever and original property.”

Licensing Link Europe represents IFL Science in the U.K. and Ireland. The brand agency other clients also include “Football’s Coming Home” a soccer slogan dating back to 1848.