Hunter Price International has announced the arrival of Ben Cornwell as the new sales director for its stationery, arts and craft division.  

Cornwall joins the business from art materials specialist, Daler Rowney, where he was responsible for managing the U.K. and EU mass market retailers, for fine art and kids’ craft.  

As part of his role, Cornwall also led the U.S. and international sales strategy for its Crayola license. He delivered extensive growth and category solutions, which resulted in his team winning the Crayola product of the year award.   

Stationery, arts and craft is a key division for Hunter Price and following Cornwall’s arrival, he’s set out his mission to become a category-defining pillar within the business.  

“Working in the retail industry, it’s been impossible to not notice the growing buzz around Hunter Price over these past few years,” says Cornwell. “I’ve known founders, Jeremy and Josh, for a while and it’s been really intriguing to watch their vision to become a leader in the marketplace, quickly become a reality.  

“As a highly driven individual, it’s truly exciting when you find a business where your passion and ambitions both align. Within my new role I am fully committed to building on our recent successes and opportunities as a team, to create a diverse, inclusive and agile environment – while bringing to market best-in-class stationery and craft products, which reflect consumer needs and trends.” 

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In addition, Allana Holmes has been promoted from head of sales to sales director for the Home and Lifestyle division. Cornwall and Holmes will work collaboratively alongside Richard Belford, sales director for the Toys and Activity team, to drive the overall sales and growth strategy for the wider business.