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New greeting cards and gifts combine Nichols' inspirational designs with poetic sentiments.
April 11, 2022
Hallmark Cards has announced a new offering of greeting cards and gifts created in partnership with poet and artist Morgan Harper Nichols. Available as part of its Real Stories collection, the new cards and gifts combine Nichols' words with inspirational designs.
"I'm so excited to partner with Hallmark for the Real Stories collection," says Nichols. "The beauty of tapping into our sensitivity and empathy is when people are experiencing these positive, encouraging messages they feel seen."
Hallmark introduced the Real Stories collection in 2021 to help consumers support loved ones through a wide range of real-life experiences – from difficult and bittersweet situations to joyful new beginnings. The company partnered with the poet and artist to introduce new, inspirational designs to the existing collection.
"This new offering of greeting cards and gifts brings together Morgan Harper Nichols' unique artistic talent and Hallmark's mission to help people connect with the ones they care about," says Kristy Lewis, vice president, marketing and consumer experience, Hallmark. "And if you ask us, it's a perfect match."
The Morgan Harper Nichols Real Stories collection features 24 greeting cards and a variety of gifts including a travel mug, easel calendar, cube caddy, tea towel, daily affirmation set and more. Covered in words of comfort and support, and splashed with colors that soothe or energize, the collection features cards for everyday life, as well as milestone moments and special occasions.
The new Morgan Harper Nichols greeting cards and select gifts are available online and at select Hallmark Gold Crown Stores as part of the Real Stories collection. Additional gifts in the collection will be available later this month.
Read more about:Hallmark
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