Frida Kahlo Legendary Moleskine Journals Unveils Second Collection

Barcelona-based Art Ask Agency has added to the Frida Kahlo lifestyle license with the launch of a new range of luxury journals.
License Global

August 18, 2022

Frida Kahlo Moleskin journal.
Frida Kahlo Moleskin journal.Art Ask Agency

Moleskine

has launched its second collection of three luxury

Frida Kahlo

dated journals. 

Following the success of the

first collection launched in 2020

, this second collection will also be distributed worldwide in stationery stores, airport stores and department stores at the end of 2022. 

The collection is designed to reflect Frida Kahlo’s artistic approach with a Moleskine interpretation, featuring Frida Kahlo elements and quotes. 

 “Frida Kahlo is a modern icon: difficult to constrain even within a definition, her persona is as inspiring as her art, so strong and decisive in her sharp naivete,” says Anna Meneguzzo, brand and communication director, Moleskine. “Moleskine is proud to join forces with the Frida Kahlo Corporation to celebrate such a free mindset, such a remarkable artist and woman with a limited-edition Collection dedicated to her.” 

“We are very pleased to see this second collection launch,” says Maria Strid, owner,

Art Ask Agency

. “It was a logical move after the great success

of the first collection that doubled the initial estimated units and was a sell out in most territories around the world. Iconic Frida Kahlo and her lifestyle connects with a large variety of consumers.” 

Art Ask Agency is exhibiting at Brand Licensing Europe.

Register for the event here.

 

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