January 9, 2023
Graphic design and illustration brand, Snowtap, and KJG, which manages the Snowtap consumer products program, have announced plans for an imminent retail launch of social stationery and gifts from a recently signed partner, and the signing of a new licensee in the toys and games category.
All three licenses will highlight Snowtap’s signature artwork, which includes illustrations in watercolor and line drawing with hand-drawn typography highlighting witty and motivational wordplay.
A recent Snowtap deal with stationery and gift licensee, Blueprint Collections, for a range of social stationery and gifts is about to see a retail launch in several outlets. The range, which includes mugs, pencil cases, notebooks, pens, eyewear cases and drinks bottles, all illustrated with Snowtap designs, will be available at major retailers, grocers, gift shops and independents.
Snowtap is also targeting the autumn/winter games market with a new license awarded to Gibsons Games, a producer of innovative games and puzzles for all generations. Gibsons has produced an educational jigsaw puzzle called A Collective of Creatures, which challenges players to piece together a colorful Snowtap-devised illustration filled with a variety of animals.
A Collective of Creatures will be available at toy trade outlets, retail stores, gift shops and independents in Q3.
In addition to these partnerships, Portico Designs, an independent publisher of design-led stationery, gifts, calendars and greeting cards, is continuing its relationship with Snowtap, to sell cards and 2023 calendars through Barnes & Noble in the U.S.
“Blueprint is thrilled to be working with Snowtap and Kirsty Guthrie from KJG Ltd.,” says Lisa Shand, managing director, Blueprint Collections. “The illustrations and beautiful designs Snowtap creates complement our portfolio perfectly. We are very excited about this beautiful product and new license launch and already have great orders.”
“We are so excited to launch the Collective of Creatures puzzle to the trade this January,” says Emily Charles, head, product development, Gibsons Games. “The Snowtap artwork is absolutely stunning and the humor of the collective nouns is a wonderful bonus. It has been a real pleasure working with Kirsty Guthrie and Snowtap on the design and I can’t wait to see it on shelves at retail and for consumers to enjoy piecing it together.”
“We are thrilled that so many people have enjoyed Snowtap’s illustrations and even more excited that our work is now attracting high-quality licensing partners across a diverse range of categories,” say Gracie Tapner and Susy Snow, founders, Snowtap.
The partnerships build on Snowtap’s consumer products program, managed by KJG since 2021.
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