Goodyear Tests Tread of Brand at Retail | License Global

Goodyear Tests Tread of Brand at Retail

The Goodyear Tire & Rubber Company will broaden its licensing presence at retail with the first-ever freestanding product kiosks at 65 Goodyear Auto Service Centers and 118 Just Tires locations across the United States. The new kiosks will offer 22 distinctive products ranging from air compressors to floor mats and air-pressure gauges from more than 60 licensees. The initial kiosk pilot program will be evaluated in the first quarter of 2008 with the possibility of being expanded to all 750 Goodyear-owned Auto Service Centers and then migrate to Goodyear’s independent dealer network throughout North America. There is also the possibility that the program could extend to other geographies.