Golden Bear Snags 'Woolly and Tig'

Golden Bear Toys has signed on as master toy licensee for the CBeebies preschool series “Woolly and Tig,” represented worldwide by Brands With Influence.

Woolly and Tig made its licensing debut just last month at Brand Licensing Europe in London.

The three-year deal with Golden Bear will bring Woolly and Tig plush, plastic toys and electronic toys to retail.

“Woolly and Tig” is a live-action series about the 3-year-old Tig whose anxieties and uncertainties are replaced by fun and laughter when her toy spider Woolly comes to life. The BBC has commissioned a second season of the series for early 2013.

“Woolly and Tig has proved itself to be a brand that has a unique and direct resonance with its target audience,” says Brian Jameson, creator, “Woolly and Tig.” “We were looking for a partner who could build on the integrity, sensitivity and success that the brand has already acquired. The caliber and experience of Golden Bear fills all our criteria and more.”

Brands With Influence is currently in the process of securing additional licensees for the brand, with announcements in other key categories expected in the next few weeks.