Planeta Junior has launched the #StayAtHomeCampaign with two objectives: to raise children’s awareness of COVID-19 through valuable information designed for them and to provide entertainment that helps pass the time at home. This international campaign is designed for the countries where Planeta Junior operates.
Characters from Gormiti and Pucca carry this global initiative in two stand-alone campaigns: We will face this problem together and #StayHome. Given that many families are being forced to juggle work and family life in a single space, Planeta Junior has also made all episodes of Pucca and several special clips featuring extras from the new season of Gormiti available on the each of these series’ YouTube channels.
Planeta Junior has also joined the Kids’ Cluster #JugarEnFamilia (FamiliesPlayTogether) campaign, an initiative that joins the sector together in providing families with content and resources for the lockdown.