The COVID-19 pandemic has caused many realities to change – those of students, teachers, families, employees and businesspeople, among others. For employees and executives alike, the pandemic has caused an enormous shift to the way people work.. Planeta Junior is one of those businesses affected, and they’ve come up with resources for their team as well as the general public to help people adjust to this new normal.
“Under these circumstances, the whole team continues to work, and Planeta Junior continues to operate normally, offering children's and young people's entertainment as one of the leading European companies in the sector,” says a spokesperson for Planeta Junior. “The entire team holds routine meetings through Microsoft Teams because we continue to work to be available to our customers: entertainment does not stop, and we entertain from home!”
Planeta Junior has also used this time to launch the #StayAtHomeCampaign with two objectives: to raise children’s awareness of COVID-19 through valuable information designed for them and to provide entertainment that helps pass the time at home. This international campaign is designed for the countries where Planeta Junior operates.
Characters from Planeta Junior frnachise’s Gormiti and Pucca carry this global initiative in two stand-alone campaigns. Given that many families are being forced to juggle work and family life in a single space, Planeta Junior has also made all episodes of Pucca and several special clips featuring extras from the new season of Gormiti available on the each of these series’ YouTube channels.