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DC Unmasks Plans for ‘Batman Day’

Products, programming and more are coming up for “Batman Day.”

DC has unveiled plans for the global celebration of Batman Day on Sept. 19.

The celebration invites fans from around the world to participate in a wide variety of Batman-themed activities that honor the DC Superhero. This year, there will be new partnerships, free digital comics, free activity kits for kids, a 5KM/10KM virtual Batman run or walk and a digital mystery to solve.

Fans will also be able to protect Gotham City through a series of digital activities, participate in celebrations on social media and help Batman put together a series of clues left by the Riddler. By deciphering these hints, fans can unlock exclusives available for a limited time.

The new Waze Batman theme will allow more Waze users to travel alongside Batman and the Riddler from August 31 to October 31. Waze drivers can choose to hear Batman-style directions, voiced by “Batman: The Animated Series” actor Kevin Conroy, as well as select a custom Batmobile icon. Drivers who want a more villain experience will be able to select the Riddler's voice prompts (voiced by actor Wally Wingert), complete with a customized vehicle. Waze users around the world will be able to hear the Batman Theme in English, Spanish and Portuguese.

Multiple branded products will be released to celebrate the day, including DVD box sets, Uniqlo t-shirts and sweatshirts, digital comics, new programming, competitions and more.

Warner Bros. Consumer Products and DC are joining forces with an extensive list of retail partners, including Amazon, Barnes & Noble, Target, iTunes, Walmart, GameStop and Google Play, among others, who will have special promotions about Batman. Global partners such as LEGO, Spin Master and Funko will be selling exclusive Batman products to celebrate the big day of DC Superheroes.

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